About Us

Established in 2021

Every big journey begins with a single step — and Seller Step was built on exactly that vision.


The story began four years ago when Muhammad Mateen took his first step into e-commerce with a simple goal: to help sellers unlock their true potential on Amazon. What started as a one-man effort — long nights of research, trial, and learning — soon grew into something larger. As the workload and vision expanded, Mateen realized he needed a partner who shared the same drive. That’s when he brought in Danish Farooq as Co-Founder.



Together, they combined vision and execution, turning Seller Step from a small experiment into a professional growth agency. From helping individual Amazon sellers in the early days, they steadily scaled into managing full-fledged brands — laying the foundation for what Seller Step is today.

Amazon was where it all started — our first arena of growth. With proven success there, we soon identified the rise of TikTok Shop as the next frontier of e-commerce. Expanding beyond search-driven marketplaces, we moved into the world of social commerce, helping brands connect with customers through creator-driven communities.

 

On Amazon, we manage every growth lever — from brand management, catalog optimization, PPC campaigns, to A+ content and brand story design.
On TikTok Shop, we deliver end-to-end management — shop setup, affiliate programs, advertising, and influencer partnerships.

This dual expertise allows Seller Step to bridge both traditional marketplaces and new-age social commerce.

From Amazon to TikTok Shop

“We don’t just manage stores — we build brands, create growth, and turn challenges into opportunities for success.”

Mission

Empowering e-commerce brands to scale through strategy, innovation, and partnership.

Vision

To become the leading global partner for e-commerce brands across marketplaces and social commerce platforms.

Values

We value growth, integrity, innovation, collaboration, client success, and excellence in everything we do.

Step by step, Seller Step’s journey moved beyond borders. From working with small local sellers, we grew into trusted partners for 7–8 figure D2C brands across the globe.

 

  • In North America, we serve brands across the US, Canada, and Mexico.

     

  • In Europe, our reach extends to the UK, Germany, Italy, and Spain.

This global presence reflects our mission: to help brands scale not just in one market, but in every market that matters

Crossing Borders, Entering New Markets

Building Expertise Across Categories

Our experience spans some of the most competitive categories in e-commerce.


  • Supplements – where precision and compliance meet brand growth.
  • Home & Kitchen – building everyday essentials into household names.
  • Sports & Lifestyle – crafting stories that inspire active communities.

 

By working across diverse industries, we’ve built strategies that adapt to consumer needs and brand visions alike.